Dessert shop · Ouray, Colorado
Alpenglow Treat Co
A bright storefront direction built around signature treats, quick menu scanning, and an easy path to directions.
01 / 08
Custom websites and visual direction for independent hospitality · US / AU
Make the first visit easier to choose.
I design and build custom websites for independent restaurants, cafes, and bars. Your menu, place, and next step should feel unmistakably yours and easy to find.
Designed around your placeNo off-the-shelf layout: the visual direction, content hierarchy, and interactions are shaped around your business.
From brief to launchOne direct partner for brand direction, website design, build, deployment, and handover.
The studio point of view
A restaurant website is part of the welcome.
Before someone walks through the door, they are already deciding if the place feels right. The work is to make that decision clear, useful, and unmistakably yours.
Selected concepts
Selected hospitality concepts
Eight independent hospitality concepts showing how I bring brand, menu, and visit information into one useful customer experience.
Concept studies only · Created from publicly available information · No commissioned client work is represented.
What I help withOne custom website, four practical jobs
Make your restaurant easy to choose.
The work starts with your food, place, audience, and customer journey. I shape a custom system around those details, rather than fitting your business into a generic template.
Give the restaurant a clear identity.
Logo direction, colour, type, and a visual tone that feels specific to your business.
Make the food easy to find.
A readable menu experience designed for quick scanning on a phone, not a buried PDF.
Help customers make a plan.
Hours, location, directions, reservations, and ordering placed where people need them.
Get the site working properly.
Responsive custom build, deployment, testing, handover, and optional ongoing care.
Ways to work togetherUSD · current studio rates
Choose the setup that fits your business.
Each plan is built around your restaurant, not a preset theme. Choose a one-time build when you want to own the website. Choose monthly support when you want the custom build, hosting, maintenance, and defined updates handled together.
One-time launch
Starter
$699
A focused single-page site for a small restaurant, cafe, or bar.
- Single-page responsive website
- Menu, hours, location, contact
- External ordering or booking links
- Basic SEO and analytics setup
- Cloudflare launch and 1 revision
One-time launch
Restaurant
$1,199
The practical choice for a complete restaurant presence with room for key details.
- Up to 5 pages
- Custom visual direction and menu layout
- Copy shaping and existing logo refinement
- Booking, ordering, and social integration
- Basic local SEO, 2 revisions, 30-day support
One-time launch
Brand
$1,799
A more distinctive site for businesses that need a stronger identity and richer story.
- Up to 8 pages and custom interactions
- Simple logo direction and visual system
- Digital menu and printable menu PDF
- Events, catering, or private dining page
- Basic local SEO, 3 revisions, 60-day support
Pay once, own the finished website from launch. A 50% deposit starts the project and the balance is due before launch. Domain, third-party platform fees, photography, advertising, and custom POS development are separate.
Monthly plan
Essential
$99/month
For a stable online presence that stays current.
- Single-page site and hosting
- Monthly small content update
- Maintenance and basic support
Monthly plan
Active
$149/month
For restaurants with changing menus, offers, and details.
- Up to 5 pages
- Up to 2 hours of monthly updates
- Menu, images, events, and SEO checks
Monthly plan
Growth
$249/month
For businesses that want regular improvements, not just maintenance.
- Up to 8 pages
- Up to 4 hours of monthly iteration
- Landing pages, local SEO, data review
Includes the initial website build with no separate setup fee. A 12-month minimum applies. First-year totals are $1,188 / $1,788 / $2,988. Renewal, cancellation, and handover terms are agreed before payment. Australian businesses may request an AUD quote.
How the work works
Professional does not have to mean complicated.
You work directly with the person designing and building the site. I keep the scope visible, use the materials you already have where possible, and explain what is ready before launch.
About the work shown above: these are independent concept studies created from publicly available information, not commissioned client projects. They demonstrate my design and implementation approach.
BriefWe clarify the food, audience, location, and most important customer action.
BuildYou review the direction and the site in progress before final polish.
LaunchI deploy, test key links, and give you a clear handover.
CareStay independent, or keep me available for defined monthly updates.
Questions before we startClear terms, no sales script
Do I need to provide all the content?
You provide the business facts, menu, contact details, images, and any existing brand materials you want to keep. I help shape the hierarchy, page copy, and presentation so the information is easier to use.
Who owns the website after launch?
With a one-time build, the finished website belongs to you after the final payment. Domain, third-party subscriptions, and any separately licensed assets remain subject to their own terms.
What is included in the monthly plan?
The monthly plans combine the initial build with hosting, technical maintenance, defined content updates, and ongoing support. A 12-month minimum applies, with renewal and handover terms agreed before payment.
How long does a project take?
A focused one-page site can usually move from approved brief to launch in two to four weeks. Larger sites, new brand direction, delayed content, and third-party integrations can extend that timeline.
Are photography and online ordering included?
Photography, advertising, custom POS development, and paid third-party platforms are separate. I can connect the tools you already use and make the next step clear on the site.
New project enquiries
Make your restaurant easier to choose.
Tell me what you are building, where you are based, and what customers need to do next. I will reply with a short direction and a suitable starting option.
Prefer email? leowangdgn@gmail.com